Lancome La Vie Est Belle L’Absolu’s new fragrance plays up the fruits and flowers to create a heady scent that is both playful and fun
The French cosmetics brand Lancome La Vie Est Belle L’Absolu will soon introduce a more intense, haute parfumerie-inspired version of the women’s fragrance launched in 2012. Developed by perfumers Dominique Ropion and Anne Flipo, the upgraded version amps up the sweet notes of the original.
Julia Roberts, who has always been at the forefront of the campaigns for La Vie Est Belle since the perfume’s launch, will also be Lancôme’s ambassador for this new version. The American actress will lend her legendary smile to a new campaign shot by Carter Smith.
The composition of this new perfume opens with fruity hints of Blackcurrant and Pear, while the heart is a perfect blend of florals like Iris, Orange Blossom, Jasmine absolute and Damascus Rose. The base is a warm composition of Tonka Bean, Praline and Cashmere.
It will be available in bottles of 20 ml and 40 ml from August, 2014.