The Behati x Juicy Couture Black Label collection will launch worldwide in April 2016
Authentic Brands Group (ABG), owner of a global portfolio of iconic fashion, sports, and entertainment brands announced the collaboration with supermodel and face of I AM JUICY COUTURE fragrance campaign, Behati Prinsloo to launch an exclusive fashion capsule for Juicy Couture.
“I am excited for my first fashion collaboration,” said Ms. Prinsloo. “Juicy Couture is an iconic brand with a unique DNA and I’m looking forward to working with the team on developing a line for Juicy girls around the world.”
As the face of the I AM JUICY COUTURE fragrance campaign, Behati Prinsloo epitomises the effortlessly cool LA attitude of a Juicy “it girl” making her the perfect ambassador of the brand. The Behati x Juicy Couture Black Label collection will however capture Behati’s inherent model-off-duty style and the casual ease of travel wear, fusing the next generation of street style with the athleisure trend. The collection will launch worldwide in April 2016.
“We are thrilled to combine forces with Behati Prinsloo on this special capsule,” said Nick Woodhouse, President and CMO, ABG. “Behati brings a fresh approach to Juicy Couture’s LA inspired style. Her design sensibility combined with a tremendous global following make her an integral partner in Juicy’s 21st anniversary year.”