Kering has established itself as a pioneer by acquiring Creed, the esteemed niche fragrance brand. This acquisition marks a significant step for Kering, which recently unveiled its in-house beauty division. By adding Creed to its esteemed portfolio, Kering is cementing its position as a leading force in the luxury perfume market.
Creed, renowned for its exceptional craftsmanship and unique scents, will now stand shoulder to shoulder-with other prestigious fragrance brands under the Kering Beauté umbrella. This includes celebrated names like Bottega Veneta, Balenciaga, Alexander McQueen, Pomellato, and Qeelin. By bringing Creed into its fold, Kering Beauté aims to leverage the brand’s longstanding heritage and expertise in the niche fragrance sector, enriching its offering to discerning customers around the globe.
With this strategic acquisition, Kering is poised to redefine the landscape of luxury perfumes, combining the allure of niche fragrances with the creative prowess and business acumen for which the company is renowned. As Kering continues to expand its beauty division, the future of the fragrance industry holds boundless possibilities.
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