Gucci has revealed the latest line-up of A-listers to front its Guilty fragrance. Rapper A$AP Rocky, actress Julia Garner, and actor Elliot Page will star in the luxury brand’s upcoming campaign, said to have been chosen for their “bold authenticity”.
Rocky, Garner, and Page will portray a “story of tenderness, imagination, and curiosity” in the new campaign, which is said to celebrate self-acceptance, friendship, and love in all its forms.
Described by the luxury brand, Gucci Guilty celebrates “freedom and unconventional love through a blend of refined scents”. The line-up features a selection of different fragrance variations for him and her, including Intense and Black.
The group also joins other ambassadors including Miley Cyrus for Gucci Flora and Florence Welch for Gucci Bloom. The campaign is shot by British photographer and film director Glen Luchford, who also directed Gucci’s previous Guilty campaign, starring singer Lana Del Rey and actor Jared Leto.