PP Arabia Oct-Dec 2024

Editorspeak

In the world of perfumery, Beautyworld Middle East 2024 showcased an impressive array of innovations and trends. This year’s event, the largest and most successful yet, further solidified its reputation as the leading international trade fair for the beauty and wellness industry in the region.

As 2024 draws to a close, let’s dive into the final issue of the year. In Speaking Scents Technicoflor’s perfumer, Sofia Bardelli talks about the beauty of Ginger. Argeville enlightens us on saffron, the ‘red gold’ in Escentia. In Scensation, learn how Roja Parfums stands apart as an emblem of olfactory artistry and British heritage.

Discover the newest fragrance launches in ReScent, and get inspired by celebrity favourites in StarScent. Stay updated on the latest trends in ScentAffair, bringing you the freshest insights from the world of fragrance.

Read on and enjoy!

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