Protecting The Magic Of Oud

Oud has more than 3000 years of history, and its use began in China, Japan, India and the Middle East. At that time, only kings, emperors and the wealthy could benefit from it and appreciate its virtues. Today with an increase in consumption, we are also seeing a situation which makes it imperative to start the process for protecting Oud immediately

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Oud originates from Aquilaria trees found in India and Southeast Asia. The wood found inside these trees gets a particular mold, which gives it a unique fragrance. The initial scent of Oud is quite strong but over time it becomes subtler and is quite long lasting.

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