Thierry Fleurichamp, Managing Director SAMEA of Expressions Parfumées, expressed excitement about their participation in Beautyworld Middle East 2024, where the brand unveiled its latest concept: The Silk Road.
“Our stand is inspired by the historic trade route, symbolising the journey from China to Europe,” he explained.
In addition to the unique booth design, the company showcased custom fragrances crafted by their expert perfumers. “We’ve integrated these scents into various applications, such as diffusers, inviting clients to embark on this exciting journey with us,” Fleurichamp noted.
Fleurichamp also highlighted its cutting-edge technologies and innovative capabilities during the event. Fleurichamp observed, “It’s inspiring to see even our competitors embracing similar forward-thinking ideas, which bodes well for the future of the fragrance industry.”
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