The Future of Beauty With The First ‘Next in Beauty’ Conference

Beautyworld Saudi Arabia 2024 is poised to be a transformative event, uniting global experts, entrepreneurs, and analysts to explore niche fragrance trends and the outlook of the international beauty market. Taking place from February 11th to 13th at the Riyadh International Convention and Exhibition Centre (RICEC), the event will include the inaugural Next in Beauty Conference.

In a pioneering move for the Kingdom of Saudi Arabia (KSA), international and regional beauty and wellness luminaries will convene to share insights on the flourishing market and wellness sector. The Next in Beauty Conference aims to unravel the future of online beauty retail, a pivotal topic in the GCC market, projected to represent 18.5% of all sales in 2024 according to Statista’s 2023 report.

Bilal Al-Baramawi, CEO of 1st Arabia Exhibitions and Conferences, said: “We are excited for the return of Beautyworld Saudi Arabia in 2024, and we are working to provide an exceptional experience for visitors and achieve added value for participants and exhibitors alike.” He pointed out that the exhibition will include five main dedicated segments, including perfumes, hair, nails and salon supplies, in addition to cosmetics and skin care. The exhibition also includes a section for supply chains and services, with a special segment for personal care and hygiene. 

Spanning three days, the Next in Beauty Conference will offer a comprehensive agenda, featuring renowned figures such as Muzon Ashgar, Founder of MZN BodyCare, Mohammed Mofleh, Development Director at Millia Cosmetics, and Katie Godfrey, Director at KG. Attendees will gain exposure to market intelligence, emerging trends, and revolutionary technologies shaping the beauty sector on both regional and global scales.

Exploring the Beauty & Personal Care market in the GCC, projected to generate US$9.16 billion with an annual growth rate of 3.42% from 2024 to 2028, the event will emphasise the significant role of online sales, projected to comprise 18.5% of total revenue in the Beauty & Personal Care market.