At Beautyworld Dubai 2026, Robertet Group unveiled Urban B(l)oom, an immersive sensory experience exploring a bold vision of the city of tomorrow, where nature reclaims its place and the boundaries between the natural and the urban are reimagined.
Inspired by a futuristic urban landscape, the concept explores new expressions of nature’s evolution within the cityscape: from a transformed, more intense and contrasting natural world to the harmonious fusion of vegetation and contemporary architecture, culminating in a forward-looking exploration of the ingredients shaping tomorrow’s perfumery.
Bringing this vision to life, six Robertet perfumers, Jérôme Epinette, Amandine Galliano, Anne-Louise Gaultier, Clément Marx, Sidonie Lancesseur and Solveig Mulon, translated this universe into distinctive fragrance creations, each revealing unexpected contrasts, textures and olfactory expressions. Together, their compositions showcased the diversity of Robertet’s olfactory palette, offering individual interpretations of a shared creative vision and highlighting the artistry behind each scent.
The fragrances were showcased through a multisensory journey combining scents, captivating visuals and evocative soundscapes. Carefully designed to engage the senses, the experience immersed visitors in the different dimensions of Urban B(l)oom, creating a seamless connection between the fragrances and the artistic universe surrounding them.
The journey culminated in an exclusive discovery: Robertet’s ingredients of the future, presented for the very first time at Beautyworld Dubai. This unveiling offered a glimpse into the next generation of olfactory ingredients and the new possibilities they bring to fragrance creation.
With Urban B(l)oom, Robertet Group went beyond the traditional exhibition experience, showcasing its creative vision, perfumery expertise and the excellence of its ingredients through an artistic exploration of a world in transformation, where nature, imagination and craftsmanship converge to inspire the next chapter of perfumery.
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