Oud : Perfume’s Liquid Gold

Revered for centuries, oud—also known as agarwood—is often called “liquid gold” in the fragrance world.

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Few perfume ingredients carry the mystique, depth, and sheer luxury of oud. Its intoxicating, complex aroma has captivated royalty, perfumers, and fragrance connoisseurs across cultures, making it one of the most sought-after and expensive raw materials in perfumery.

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