An exceptionally long-lasting fruity raspberry and powdery sweet vanilla note for modern fabrics and hair
Givaudan, the global leader in Fragrance and Beauty, is thrilled to announce the expansion of its fragrance precursor collection. A precursor diffuses fragrant molecules slowly when triggered by natural factors like oxygen or the humidity of the air, extending scent notes over days. With the launch of Scentaurus™ PolyDoux, Givaudan is opening the Scentaurus™ palette to fruity gourmand notes and unlocking new creative possibilities for Personal Care applications like shampoos.
Jeremy Compton, Global Head of Science and Technology, Fragrances, comments: “86%* of consumers demand long-lasting fragrances which deliver sustained freshness on modern laundry, especially synthetics from the booming athleisure market. This innovation can help meet those demands, driving customer loyalty and market share, while aligning with our 2030 strategy for differentiated solutions.”
Agnes Bombrun, PhD, Head of Ingredients Research, Fragrance S&T, added: “Our extensive research program has expanded Givaudan’s exclusive, patented Scentaurus™ ingredients palette. This latest discovery also excels in superior adhesion to hair, unleashing high-impact odorants. Integrated into our Givaudan perfumers’ creative process as a formulation tool, it enables tailor-made signatures that maximise long-lastingness across shampoos, fabric conditioners, and laundry detergents.”
Satisfying today’s consumer expectations, it exemplifies tailored solutions for happier, healthier lives, supporting the Fragrance and Beauty goal of a fully biodegradable palette by 2030.
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