An immersive game to plunge yourself in nature, discover the iconic ingredients of perfumery, develop your imagination and co-create in a fun and educational environment.
Givaudan announces the launch of Garden Makers, its latest fragrance‑inspired experience on Roblox, the online platform with over 150 million daily players. This second opus continues the journey started with Guardians of Memories, moving from emotion to action, inviting users to plant, compose a garden of species and design their own universe.
David Kunau, Head of Global IT, commented: ”Developed by Givaudan’s Fine Fragrance Marketing and the Digital Innovation teams, in collaboration with Novelab, the project underscores Givaudan’s ambition to connect art, science and education through digital channels. It embodies the brand’s innovative approach, bringing perfumery closer to everyday digital experiences.”
Arnaud Guggenbuhl, Head of Global Marketing Insight & Image Fine Fragrance, added: “Beyond individual creation, Garden Makers celebrates a spirit of community and collaboration. Each player’s garden becomes a living showcase, transforming creativity into a shared experience that reflects today’s digital culture. Through this interactive world, Givaudan seeks to engage younger audiences and play an educational role by revealing the beauty of nature and the richness of the world of perfumery.”
With Garden Makers, Givaudan anchors its fragrance expertise in a universe that encourages co‑creation and environmental awareness. Reinforcing its commitment to inspire, teach and elevate the art of scent beyond the laboratory, the company serves as a bridge towards future consumers, opening dialogue with Gen Z and Alpha audiences.
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