Estée Lauder Invests In Chinese Fragrance Brand Melt Season

Estée Lauder Cos. has finalized an agreement to acquire a minority stake in the Chinese fragrance brand, Melt Season. Executed via its early investment and incubation arm, New Incubation Ventures, this move underscores Estée Lauder’s ongoing exploration of China’s beauty market. The strategic investment follows a similar minority stake acquisition in September, where Estée Lauder invested in the Chinese skincare and makeup brand, Code Mint, through the NIV arm. This continuous commitment to strategic investments showcases Estée Lauder’s dedication to establishing a robust presence in the dynamic and growing Chinese beauty industry.

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