Hollywood star Channing Tatum is the face of Versace’s Eros fragrance, leaping across cliffs and catching arrows in a thrilling video. This marks Tatum’s first beauty role with Versace, though he has often worn the luxury brand on the red carpet.
“Donatella’s vision for this campaign captures the elegance and energy I love about Versace,” Tatum shared. Eros, named after the Greek god of love and sex, offers primary notes of mint, green apple, and lemon, paired with tonka bean and geranium, with a base of Madagascan vanilla and cedar.
Artistic director Donatella Versace praised Tatum’s portrayal: “He shows strength, power, and modern masculinity—the perfect Versace man.” Versace expanded the line with Eros Flame in 2019, introducing spicier notes of lemon, tangerine, and black pepper. Tatum’s debut perfectly embodies Eros’ bold spirit.
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