The Santa Monica, California based brand is entering the new category with five scents
Beautycounter, headquartered in Santa Monica, California, is set to debut its inaugural fragrance, Clean Eau De Parfum, marking its entry into this new category with five distinct scents.
Recognising the significance of fragrance expenditure, CEO Renfrew expressed, “One in four dollars spent on products is allocated to fragrance, constituting 25 per cent of the industry’s revenue potential that we haven’t tapped into.”
This move aligns with the brand’s commitment to “clean” products and its direct-to-consumer approach. With this expansion, Beautycounter aims to capture a substantial market share while maintaining its ethos of offering safer alternatives in the beauty industry.
Eurofragance has designed and manufactured fragrances for over 30 years and has launched a new captive: Euphorion
As the fragrance market flourishes, niche perfume brands are shifting away from escapism and exotic inspirations. Instead, they're focusing on everyday...
Pernod Ricard, the French wine and spirits leader, has ventured into a new world of corporate branding by crafting its own signature scent, Les Embruns, to...
Add Comment