Anthony Moellhausen, CEO of Moellhausen, expressed his admiration for Beautyworld Middle East and the significant role it plays in shaping the fragrance industry.
“Beautyworld Middle East has been growing every year, drawing greater interest from the public and the international community,” he noted. “Today, it stands as one of the most important events globally, a milestone for the industry that continues to grow in recognition worldwide.”
Reflecting on Moellhausen’s journey, Anthony highlighted the company’s deep roots and ongoing evolution:
“Our Italian family company, established in 1960, now exports to 62 countries, serving 1,200 customers in the fine fragrance and flavour sectors. Over 14 years in the UAE market, we’ve witnessed incredible growth, further cementing Dubai’s role as a hub for the fragrance industry.”
Moellhausen’s commitment to sustainability was a key highlight:
“Our company is certified by EcoVadis and follows a robust sustainability program aligned with United Nations guidelines. We prioritise responsible sourcing of raw materials, reducing CO2 emissions and innovating with a focus on safety and sustainability.”
The company has seen remarkable growth in the past decade, particularly in fine fragrance development.
“Our expertise in raw materials and ingredients has allowed us to create unique formulations for our customers, ensuring their products stand out. We continue to invest in new technologies and molecule development to support innovation and create distinct products in the market.”
Anthony concluded by emphasising the industry’s dedication to progress and excellence:
“Beautyworld Middle East and Dubai Duty-Free have become critical milestones in the fragrance world. The region’s continuous investment in better products and sustainability inspires us, and we are proud to be a part of this journey.”
Through events like Beautyworld, Moellhausen remains committed to innovation, growth and a sustainable future for the perfume industry.
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