From mass-market disruptors like Fogg to the artistry of luxury perfumery, Darshan Patel, Chairman of VINI Group of Companies, unveils Al Mashaaer
For over two decades, Darshan Patel, Chairman of VINI, has been celebrated as a visionary brand creator. His journey has been defined by a unique instinct for spotting consumer needs and shaping them into powerful, enduring brands.
Today, VINI is writing a new chapter, one that transcends function and enters the realm of artistry. With the launch of Al Mashaaer, Patel has taken the leap into luxury perfumery, creating not just a fragrance line but a house of emotions. For him, perfume is not a product; it is an intimate experience, an invisible expression of individuality and a sensory reminder of cherished moments.
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