CPL Aromas, the independent, family-owned fragrance house, is very happy to welcome Rawya Catto to its management team. On the 17th January 2021, Rawya joined the company as Deputy General Manager for its Middle East organisation, working from the company’s office and factory site in Dubai.
Rawya has significant experience in fragrances. After having studied at ISIPCA in Versailles and a brief stint in LVMH working for Christian Dior, she joined Givaudan, where she worked for almost 10 years and ended up leading a team in the Consumer Goods category for the whole of the Middle East and North Africa, as a Creative Fragrance Manager. Most recently she started and led her own fragrance consultancy called Scent Creatives, based in Dubai.
When asked why she decided to join CPL Aromas, Rawya said “I see fantastic brand values and ethics at CPL Aromas. After 15 years in corporate perfumery, I find that CPL Aromas presents a tremendous potential; in the industry, CPL Aromas has an irreproachable reputation, and somewhat unique status of a company that is proudly family-owned, and “fragrance only”. Also, I have to say the management and people. At CPL Aromas, I have found solidarity, strength, and an atmosphere of belonging and valuing people first. Senior management knows everyone by name, and there is a genuine desire to build a company for the future, with an outlook on sustainability. And being here in Dubai, CPL Aromas is the only fragrance house with a production facility, which shows a true anchoring and dedication to elevating perfumery in the region.”
We discussed Sustainability and CPL Aromas’ drive within the industry, and this is what Rawya commented: “I am of a generation which has grown to be very aware of the environmental impact of human activity on our planet. It is a duty of every business to be mindful of the resources we use and strive to make sustainability a part of the way we do things. In perfumery, some of our most treasured ingredients come from nature, and to continue enjoying the beauty of those oils, we need to harvest them thoughtfully. The Middle East and Africa is a region where issues such as water scarcity and rising temperatures are already at play, making it an even more pressing matter. I know CPL Aromas’ senior management has sustainability very close to their hearts, and that’s one more reason for me to be here.”
Chris Pickthall, CEO of CPL Aromas, welcomed Rawya: “We are delighted to welcome Rawya to lead the CPL Aromas’ Middle East organisation. She is a well-known expert in the region and I have no doubt that she will bring her passion for the industry to CPL, to create together with our customers and employees.”