CPL Aromas Welcomes Cecile Le Cerf Aboard

CPL Aromas welcomes Cecile Le Cerf aboard as General Manager, CPL France

Cecile has joined the company as General Manager for its France organisation, working from the company’s Creative Centre in Paris.

Cecile has significant experience in perfumery, having worked all of her career in the industry, starting in 1993 with Sanofi Beauté and having worked for several high-street beauty companies and for industry firms like Firmenich and Givaudan.

When asked why she decided to join CPL Aromas, Cecile answered “I always looked at CPL as the ‘jewel’ in our industry: the right size, independent, agile! I just joined CPL France, eager to lead a dynamic and expert team with an excellent track record on its export business. I am lucky to join the team at a turning point in its strategic journey, with many opportunities to grow our regional business while capitalizing on historical strengths.” 

Sustainability and CPL Aromas’ drive within the industry was discussed, and this is what Cecile had to say “Sustainability is a buzz word, but behind the word lay concrete actions. Our industry was a little late in the game, which is why it is our responsibility to accelerate programs and integrate them into our ways of working. I am very pleased to see that CPL Aromas is walking the talk in this matter and will happily embrace and lead some specific actions that will make a positive impact.”

Chris Pickthall, CEO welcomed Cecile: “We are delighted to welcome Cecile to lead the CPL France organisation. With her strong industry experience and her passion for creation in perfumery, we believe she will quickly integrate into the organisation and make a positive difference for our customers and employees.”