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The Future of Beauty With The First ‘Next in Beauty’ Conference
Explore beauty’s future in KSA with global experts at BWSA
Beautyworld Saudi Arabia 2024 is set to be a groundbreaking event, uniting global experts, entrepreneurs, and analysts to delve into niche fragrance trends and the international beauty market outlook. Scheduled from February 11th to 13th, the prestigious event will take place at the Riyadh International Convention and Exhibition Centre (RICEC), featuring the inaugural Next in Beauty Conference.
For the first time in the Kingdom of Saudi Arabia (KSA), international and regional beauty and wellness luminaries will share their insights on the booming market and wellness sector. The conference aims to uncover the future of online beauty retail, a critical topic in the GCC market, which is projected to represent 18.5% of all sales in 2024, according to Statista’s 2023 report.
The Next in Beauty Conference, an integral part of Beautyworld Saudi Arabia 2024, will span three days, offering a comprehensive agenda. Attendees will gain exposure to market intelligence, emerging trends, and revolutionary technologies shaping the beauty sector on both regional and global scales. Renowned international trend analysts, key brand experts, educators, and business leaders will share fresh viewpoints, new insights, and advanced business strategies.
The event will explore the Beauty & Personal Care market in the GCC, projected to generate US$9.16 billion with an annual growth rate of 3.42% from 2024 to 2028. Additionally, online sales are expected to contribute significantly, comprising 18.5% of the total revenue in the Beauty & Personal Care market by 2024.
The Next in Beauty agenda will scrutinize innovation, retail solutions, sustainability, market trends, futuristic products, and technology. Notable sessions include ‘Mastering Branding and Marketing Strategies for Success,’ featuring insights from industry leaders such as Muzon Ashgar, Founder of MZN BodyCare, Mohammed Mofleh, Development Director at Millia Cosmetics, and Katie Godfrey, Director at KG.
Moreover, a session on ‘Niche Fragrances: Trends, Challenges, and Success Stories’ will feature industry experts including Ronny Froehlich, Co-Founder of Golden Scent, Samira Boumediene, Global Marketing and Communication Director at Cosmo International Fragrances, and Safeer Moidu, CEO of Fragrance World.
Day one concludes with ‘Retail Strategies in the KSA Beauty Industry,’ delving into the dynamic world of retail strategies with insights from Anisha Oberoi, Founder of Secret Skin, and Eman Kabli of Faces/Chalhoub. The conference promises a deep exploration of the GCC’s business landscape, fostering connections and driving improvements in the booming beauty industry.
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