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Takasago Opens A New Chapter In The Middle East
A brand-new Creative Centre in Dubai, bringing global expertise closer to regional partners and reinforcing Takasago’s long-term commitment to one of the world’s most dynamic fragrance markets
Takasago International Corporation officially inaugurated its new Creative Centre in Dubai Media City on October 5, marking a major milestone in its expansion across the Middle East.
The ceremony welcomed distinguished representatives from Dubai’s innovation ecosystem, including Mr Marwan Abdulaziz Janahi, Senior Vice President of Dubai Science Park, and Mr Hamad Al Zarooni, Senior Business Development Director at Dubai Science Park, part of TECOM Group. They were welcomed by Paul Ireland, President of Takasago’s Fragrance Division, alongside Bassel Kouchacji, Managing Director, Fragrance Middle East, and Takasago’s international teams.
“Takasago’s new Creative Centre in Dubai reflects the emirate’s position as a global hub for business and innovation,” said Marwan Abdulaziz Janahi. “We continue to provide a specialised ecosystem, underpinned by state-of-the-art infrastructure, that enables companies as they grow their presence in Dubai and pursue new opportunities across regional and international markets, in line with the objectives of the Dubai Economic Agenda ‘D33’.”
Closer To Clients, Closer To Creation
Designed from the ground up, the brand-new facility features Creative Labs, including a Fragrance Application Lab and a Fragrance Compounding Lab, alongside an Analytical Lab equipped with GC-MS capabilities.
These facilities strengthen local creation, technical expertise and responsiveness, while connecting Dubai with Takasago’s global creative network.
“The Middle East is no longer simply one of the fastest-growing fragrance markets in the world. It has become one of perfumery’s most powerful creative forces,” said Bassel Kouchacji. “Opening our new Creative Centre in Dubai reflects our long-term commitment to the region.”
From Dubai To The Future Of Perfumery
Founded in Japan in 1920, Takasago now strengthens its creative bridge between Dubai, Paris and Japan, combining Japanese refinement, scientific excellence and Middle Eastern olfactive heritage.
The inauguration coincided with Beautyworld Dubai 2026, where Takasago unveiled thirteen exceptional fragrance creations inspired by Kyoto’s legendary Golden Pavilion. A new creative chapter begins, shaped by the Middle East and designed to inspire the world.
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