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Star Power
It may seem like becoming a celebrity warrants one to get one’s own fragrance brand launched. Many have been guilty of this and some have seen a few eyebrows raised in appreciation
Perfumery is a creative process and like a film or a painting, needs appreciation from its audience. With star power the initial draw is always a given and most celebrities manage to sell what has been created. But then there’s a few of them that have been appreciated not just by their fans (who can never find fault with them!) but also those in the know of what perfumery is all about.
Agreed that none of them will really make it to the classics or to the must-have list of a perfume connoisseur but some of them do stand out as decent efforts behind the scenes that were of course magnified by the star power and
the marketing blitz.
Let’s take a look at some of the ones that some of us still remember (and wear, we hope!)
Nude - Rihanna
Rihanna launched Nude in 2012. It was the third fragrance that had her name (the first was Reb'l Fleur, and Rebelle was the second). Nude by Rihanna is a sweet floral – fruity fragrance with a vanilla background. With its woody and skin musky notes, the fragrance transmits intimacy and a feeling of bare skin and nakedness.
Fruity aromas of guava, mandarin and pear are located at the opening of the composition. The heart is blended out of white flowers: gardenia petals, velvety Sambac jasmine and creamy orange blossom. The base consists of sandalwood, vanilla orchid and "second skin" musk.
Promise - Jeniffer Lopez
Launched in 2019, Promise was Jeniffer Lopez's invitation to women to make their own promises. It embodied everything she stood and was marketed as the essence of a multifaceted and powerful woman.
A floral woody Eau de Parfum, Promise opens with fresh and captivating top notes of Italian Tangerine, luscious Pink Berries and Nashi Pear. The heart slowly unfolds to reveal a delicate floral bouquet of Orris, Jasmine Sambac and Dewy Honeysuckle. The fragrance concludes with a powerful base of woody notes merged beautifully with crystalized Amber.
Thank U,Next - Ariana Grande
Ariana Grande launched Thank U, Next, a Floral Fruity Gourmand fragrance for women in 2019. The nose behind this fragrance is Jerome Epinette. Top notes are Raspberry and Pear; middle notes are Coconut and Pink Rose; base notes are Macarons and Musk. Some fans preferred her earlier perfume 'Cloud' as compared to this but this still get a good ratings.
Christina Aguilera - Christina Aguilera
Christina Aguilera announced a very feminine and seductive fragrance in 2007 and named it after.. yes, herself. Christina Aguilera by Christina Aguilera is a Amber Floral fragrance for women.
The bottle, a seductive design and the outer box, both covered with black lace, are inspired by the dress that Marcel Rochas created for Mae West. Black lace, the bottle in a shape of woman's body, and allusion to Marylyn Monroe, reflect the Christina Aguilera's new style of emphasized sexuality, which is according to her, the most important.
Fantasy - Britney Spears
Fantasy by Britney Spears is a Floral Fruity Gourmand fragrance for women. It was the second fragrance by Britney Spears, and was launched in 2005. This is a love potion locked up in an attractive bottle adorned with Swarovski crystals. Fantasy is a sensual and gourmand scent. It opens with fruity mix of litchi, golden quince and kiwi. The provocative heart is composed of jasmine and white chocolate. The base combines orris root, musk and woods. James Krivda was the perfumer behind this fragrance.
Meow - Katy Perry
Meow by Katy Perry, a Floral Fruity fragrance for women, was launched in 2011. Meow is the second fragrance from the American pop singer Katy Perry. The fragrance is very sweet, inspired by the magical land of Candyfornia.
Meow is developed by Givaudan perfumers. The fragrance opens with notes of tangerine, pear, jasmine and gardenia; the heart are honeysuckle, lily of the valley and orange blossom, while the sweet base features aromas of amber, vanilla, sandalwood and musk.
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