Scent Affairs : V Perfumes, Lancome, CPL Aromas

 V Perfumes Signs Arabic Blogger & Influencer FEX As Its New Brand Ambassador!

Dubai-based V group has announced FEX (Aziz Ali Mohammed Hassan Al Marzouki), a well-known Arabic blogger and influencer, as the brand ambassador for its retail chain V Perfumes
at a recently held private event recently...

The Managing Directors of the company Mr.Basheer Changampally, Mr.Faisal Abdullah and the well-known perfume designer Mr. Faizal Changampally were also present at the event.

A press conference was also held where the owners announced that they will soon expand their online business worldwide and will be opening retail stores in Oman as well, in addition to the UAE stores. Additionally the company issued a statement to the press, stating that they will soon be launching a number of exciting products, including perfumes, under the name of Fex Collections.


Lancome Launches La Vie Est Belle Intensément

Lancome launches La Vie est Belle Intensément which affirms happiness as the ambition, as a way to live life to the fullest and without making any sacrifices. Emotions, sensations, so long as they are strong!

With her irresistible smile, the muse of La Vie est Belle, Julia Roberts, represents a turning point in the history of Lancôme’s iconic perfume. In a tulle dress, whose intense fuchsia hue echoes the wings of the bottle, she exudes pure glamour. Her free, joyful and spontaneous demeanour reflects the state of mind that inspires La Vie est Belle Intensément: the decision to take possession of one’s happiness at every moment.

Consumed by a pressing need to live in the present moment, the woman who embodies this new fragrance radiates with bright and contagious joy. For this contagiously joyful campaign, the Maison captures a stolen moment in the wake of a woman who chooses to live her life fully. Intensely.


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For the first time, the iconic bottle of La Vie est Belle reveals a fragrance with intense colour. Uncompromising.


CPL Aromas Welcomes Aboard Vincent Ricord

CPL Aromas, the independent, family-owned fragrance house, is very happy to welcome Vincent Ricord to its creative team.

Christian Provenzano, Global Director of Perfumery, welcomed Vincent: “We are delighted to welcome our newest perfumer Vincent, who brings his expertise and creative talent to our Parisian Creative Centre. Vincent will not only cover French clients but will also be working alongside other Divisions and businesses on more international projects.”

When asked why he decided to join CPL Aromas, Vincent answered: “Working for a family company with family values was important for me; a company with a clear vision and less bureaucracy, created and directed by perfumers (being a perfumer myself). I love the thought of becoming a member of a creative team which works from Latin America to Asia and sharing my impressions with perfumers around the world – but also of joining a company which is strongly engaged in the protection of the environment, and which looks after the communities who work with the raw material suppliers every day.”