Ebraheem Al Samadi Launches Armaf Club de Nuit Bling
At a dazzling event on Bluewaters Island, Armaf unveiled its latest fragrance, Club de Nuit Bling, in a celebration that was as immersive as it was unforgettable
Titled The Legacy in Light, the launch brought together 300 content creators from 100 cities, creating a shared moment that reflected the brand’s global vision and creative spirit.
Dubai Bling’s own Ebraheem Al Samadi, the face of the perfume, made a striking entrance through an LED wall, marking the start of a night that engaged all the senses.
Drones lit up the sky, immersive installations allowed guests to experience the fragrance in new ways, and every detail, from light to sound, was designed to bring the essence of the perfume to life. Speaking about the collaboration, Ebraheem said, “Armaf represents what Dubai stands for: ambition, artistry and the courage to dream big.
Club de Nuit Bling is not just a fragrance; it’s an emotion captured in light. To be part of this legacy is deeply personal, because it mirrors the journey of every dreamer who made this city their canvas.”
The perfume itself opens with sparkling citrus notes, evolves into a heart of stardust and floral prisms, and settles into a base of velvet woods and vanilla, each layer reflecting Armaf’s signature balance of boldness and elegance.
Nayana Tharoor, Armaf’s Global Head of Marketing, emphasised the significance of the moment: “The Legacy in Light was more than a launch; it was a declaration of identity and vision.
With Ebraheem Al Samadi, we found a partner who embodies our spirit—fearless, refined, and deeply connected to culture. This event celebrates Armaf’s evolution from a fragrance house into a storyteller of experiences, where every scent becomes a narrative of identity and brilliance.”
Guests also explored The World of Bling, an art installation of mirrored corridors and moving lights, completing a sensory journey that extended beyond the perfume itself.
