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Beautyworld Dubai Closes a Defining 30th Edition
Beautyworld Dubai’s 30th edition concluded after three days at Dubai World Trade Centre
Beautyworld Dubai’s milestone 30th edition generated $1.19 billion in reported business, reinforcing Dubai’s growing influence on the global beauty industry.
Once primarily a market for international beauty brands, the Gulf is now a hub for sourcing, innovation and investment, with Dubai increasingly shaping global beauty trends.
Held from 6 to 8 October 2026, the show welcomed 62,130 visitors and 1,300 exhibitors from 56 countries. International attendees accounted for 42% of visitors, while 51,614 deals were reported across 1,324 exhibitor interviews.
Fragrance occupied its largest footprint in the show’s history, bringing global ingredient houses, including Givaudan, dsm-firmenich, Symrise and Takasago, alongside the region’s expanding perfume brands.
Rasasi Perfumes unveiled its luxury fragrance house, Kenz de Rasasi, with Bollywood actor Salman Khan as chief guest. Lattafa introduced three new fragrances, while Armaf presented daily launches through its Armaf Hour sessions.
Next in Fragrance examined the Middle East’s influence on global perfumery, featuring insights from master perfumers Louis Vuitton’s Jacques Cavallier Belletrud and Takasago’s Aurélien Guichard.
Meanwhile, Next in Beauty examined GCC market opportunities, investment and luxury retail, while Dubai-developed skincare brand NAD+OLOGY made its debut following more than two and a half years of research and formulation.
International artists led demonstrations and masterclasses at the Makeup Studio and beautyLIVE stages. The awards honoured 17 categories, naming Huda Kattan Icon of the Year.
“When this show began 30 years ago, the industry came here to sell. Today, it comes to discover, to invest and to learn,” said Ravi Ramchandani, Event Director, Beautyworld Dubai.
In 2027, the exhibition moves to Dubai Exhibition Centre at Expo City Dubai, opening a new chapter in its growth.
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