AquacoTM Boost Essence: A New Expression of Skin Fragrance
Expressions Parfumées brings fragrance and skincare closer with Aquaco™ Boost Essence, a new approach to alcohol-free, personalised scent
Now firmly established in consumer habits, the convergence of fragrance, skincare and well-being reflects a lasting shift in expectations. The boundaries between these worlds are gradually fading, giving way to more sensory, personalised and skin-conscious experiences.
In response to this evolution, Expressions Parfumées has developed AquacoTM Boost Essence, a fragrance-in-water technology designed to accompany new ways of wearing perfume, reflecting the company’s ability to read market expectations and translate them into solutions for contemporary perfumery.
Born from cross-functional work between the marketing, creation and innovation teams, AquacoTM Boost Essence is built on a close understanding of the needs of both
brands and consumers.
Continuing the aqueous solubilisation technologies developed by Expressions Parfumées, this innovation now makes it possible to obtain a highly concentrated fragrance-in-water solution, containing up to 25% fragrance concentrate, while delivering the intensity and sillage of a fine fragrance and retaining the benefits of an alcohol-free formula with improved long-lasting. Transparent, silky and non-sticky, it is suitable for application on both skin and hair. At a time when the trend of skinification is redefining expectations in beauty, AquacoTM Boost Essence offers a particularly relevant answer.
Consumers are increasingly looking for products that care for the skin while delivering a sensorial experience. Fragrance is no longer worn solely as an olfactive signature; it becomes an extension of the skincare ritual.
Thanks to its ability to adapt to all olfactive families, AquacoTM Boost Essence gives brands a new field for creative expression. Floral, amber, woody or musky profiles can all be reinterpreted and aligned with market expectations. Powered by AquacoTM Boost Essence, The Musks Essences is Expressions Parfumées’ last collection and demonstrates the potential of this alcohol-free technology through a collection of fragrances designed to deliver an intense, long-lasting sillage.
The collection consists of four musky fragrance aqueous primers and one iconic oriental fragrance, designed to be worn alone or layered. Inspired by the layering trend. These primers act as an invisible scented layer that merges with the skin, amplifies its natural scent and reveals an olfactive aura that is unique to each individual. At the heart of the concept lies a modern vision of musk: textured, alive and evolving, able to interact with the chemistry of the skin. The result is a deeply personal fragrance, both intimate and radiant.
With The Musks Essences, the fragrance ritual is built in several steps: consumers choose one or more primers, then complete their creation with the oriental fragrance creation. This layering approach allows for multiple combinations and turns fragrance into a genuine tool for self-expression. With this new collection, Expressions Parfumées addresses three major market movements: the rise of skin fragrances after the era of gourmand scents, the contemporary reinterpretation of musk’s oriental heritage, and the growing demand for personalisation, particularly strong among Gen Z and Middle Eastern consumers. More than a technical innovation, AquacoTM Boost Essence acts as the catalyst for a new generation of fragrances: creations that blend into the skin, adapt to each person’s identity and transform an everyday gesture into a customised experience.
Visitors will be able to discover this new fragrance ritual at the next edition of Beautyworld Middle East in Dubai, on booth Z2K26.
