A$AP Rocky, Elliot Page & Julia Garner: The New Faces Of Gucci Guilty

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A$AP Rocky, Elliot Page & Julia Garner: The New Faces Of Gucci Guilty

Gucci has revealed the latest line-up of A-listers to front its Guilty fragrance. Rapper A$AP Rocky, actress Julia Garner and actor Elliot Page will star in the luxury brand’s upcoming campaign, said to have been chosen for their “bold authenticity”. Rocky, Garner and Page will portray a “story of tenderness, imagination and curiosity” in the new campaign, which is said to celebrate self-acceptance, friendship and love in all its forms.

Described by the luxury brand, Gucci Guilty celebrates “freedom and unconventional love through a blend of refined scents”. The line-up features a selection of different fragrance variations for him and her, including Intense and Black. The group also joins other ambassadors including Miley Cyrus for Gucci Flora and Florence Welch for Gucci Bloom. The campaign is shot by British photographer and film director Glen Luchford, who also directed Gucci’s previous Guilty campaign, starring singer Lana Del Rey and actor Jared Leto.

Armani Beauty Hosts Its First Fragrance Exhibition in Shanghai

The immersive exhibition which was held on February 10, was split into five sections based on the respective lines within the Armani Privé Haute Couture Fragrance universe. As guests ascended upon a flight of the grand stairway, they entered The Catwalk, which features four Armani Privé scents that matched four couture creations. A red gown from the Armani Privé couture collection was placed alongside an oversized fragrance bottle bearing the same name.

The next room, Les Eaux, presented nature-inspired scents within a romantic garden made up of plants and flowers sculpted from scented paper. This section featured one of the brand’s best sellers, Thé Yulong, the black-and-green tea-scented fragrance favored by brand ambassador Wang. Next up was Les Mille et Une Nuits, a mystical desert scene that interpreted opulent scents derived from Middle Eastern olfactory ingredients. It is followed by Les Terres Précieuses, exploring scents inspired by precious stones; La Collection, the original collection that interprets amber, incense and leather, and finally Les Editions Couture, a line directly inspired by a couture collection, sold in limited editions.

A FourPlus Media Publication

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