A Memorable Edition Of BWME 2024 For Expressions Parfumées!
BWME 2024 was an extraordinary journey filled with inspiration, connections, and discoveries for Expressions Parfumées
The recent event proved to be an enriching platform, brimming with inspiring exchanges, meaningful connections, and remarkable discoveries. One word perfectly encapsulates the experience: amazing.
For this edition, Expressions Parfumées curated an immersive experience inspired by the legendary Silk Road. Every detail of their booth reflected a modern and dreamlike interpretation of this
iconic route, taking visitors on a sensory journey
unlike any other.
Aligned with its new brand identity, the booth showcased its singularity through cutting-edge concepts and collections, embodying its creativity, expertise, and innovation.
This occasion also marked the unveiling of their revamped corporate website,
www.EPparfums.com, a streamlined digital representation of their DNA. The journey began with Silk Odyssey, a fine fragrance collection that encapsulates the luxurious essence of
various silks.
Perfumers shared their personal vision of modern perfumery through these exquisite creations. The narrative continued with Melodies in the Air, a premium reed diffuser range that evoked the diverse rhythms and music of a
Silk Road expedition.
At night, attendees were introduced to The Silk Road Elixir, a linen perfume collection featuring LINSCENT® technology. Inspired by fine fragrances, it transformed silk pillows
into a canvas for olfactory exploration,
capturing the essence of the journey
from Xi’an to Venice. The highlight was the introduction of LONGSCENT, a revolutionary technology extending the olfactory pyramid for enhanced fragrance longevity. This innovation was exemplified through the New Freshness collection, blending the vibrant intensity of Oriental essences with the airy freshness of Asian accords.
Crowning the event was their triumph at the Signature Scent Award for Zenith Echoes. This collaborative masterpiece by perfumers Anne-Louise Gautier and Élodie Bernard epitomised the spirit of tradition and modernity, cementing the brand’s legacy in the Middle Eastern market.
