Rasasi Perfumes: A Legacy Reborn
Rasasi Perfumes 1979 unveiled a powerful new chapter with the launch of “Legacy Reborn”
An immersive event that brought the global fragrance community together to celebrate heritage, craftsmanship and modern innovation. The evening set a new benchmark for experiential brand storytelling, reflecting Rasasi’s evolution from its humble Deira origins to a visionary global identity.
At the heart of the experience stood the event’s most striking installation — the Heritage Portal. Designed as a sensory time-bridge between past and present, the Heritage Portal featured two towering LED screens on both sides, enveloping guests in a cinematic journey through Rasasi’s story. The screens showcased the brand film, archival milestones, and iconic products that have shaped the Rasasi legacy since 1979. As attendees walked through, the Portal created a powerful emotional connection, offering a firsthand look at the craftsmanship, family values, and innovation that define Rasasi.
Beyond the Heritage Portal, guests explored an expansive showcase of all the new launches under Rasasi Perfumes 1979, each presented through interactive scent stations, elegant displays, and curated storytelling spaces. From bold new oriental and occidental blends to modern reinterpretations of Rasasi’s signature lines, every creation embodied the brand’s commitment to rare ingredients, deep olfactory narratives, and elevated artistry.
The atmosphere came alive with media, influencers, and fragrance enthusiasts capturing the experience, many highlighting the Heritage Portal and the event’s emotional storytelling as standout moments — vividly reflected in Rasasi’s official event reel.
Under the leadership of Mr Saleem Kalsekar (Chairman), Omeir Kalsekar (CEO), and Talha Kalsekar (CMO), “Legacy Reborn” reinforced Rasasi’s dedication to honouring its roots while shaping a bold, contemporary future.
The evening was more than a product showcase; it was a declaration of identity. “Legacy Reborn” marked the rebirth of a legacy — celebrating the artistry of the past while ushering in a new era of innovation, elegance, and cultural pride for Rasasi Perfumes 1979.
