Cocoa Pulse™ The New Olfactive Signature of Lattafa
Cocoa Pulse™ was born from such a moment of inspiration, guided by perfumer Jordi Fernández and developed exclusively for Lattafa in partnership with Givaudan
In the world of perfumery, every breakthrough begins with a spark. Sometimes that spark is not just an idea but a feeling bold enough to connect with people across emotion, culture, and memory. From its first intuition to its final form, Cocoa Pulse™ tells a story of contrast. It brings together the sensual comfort of cocoa with the magnetic thrill of spice and wood. More than an ingredient, it represents a new way of thinking about olfactory innovation: a gourmand signature reinvented with elegance, texture, and depth.
The Art of Innovation
Behind every memorable fragrance lies an act of invention. At the heart of Cocoa Pulse™ is a proprietary co-distillation process crafted by Givaudan specifically for Lattafa. Through this delicate interplay of science and creativity, two exceptional materials, Cocoa Butter Absolute™ and Akigalawood™, are fused at a molecular level, forming a seamless new olfactive identity. Cocoa Butter Absolute™, extracted from premium cocoa beans, evokes the softness of melted chocolate.
It carries an addictive sweetness, a melting gourmand profile, and the comforting richness of cocoa butter. It delivers the velvety, enveloping texture that instantly feels familiar and luxurious.
Akigalawood™, a Givaudan captive and a material Jordi loves for its spicy, diffusive power, brings the other side of the contrast. Created through biotechnology from a fraction of patchouli leaf, a true neo-patchouli, it reveals peppery brilliance and the dark, woody allure of agarwood. “The idea was to combine the addictive sweetness of Cocoa Butter Absolute with the spicy, diffusive energy of Akigalawood™,” Jordi explains. “Together, they create a whole new dimension of gourmandise—bitter, textured, incredibly addictive.”
This technological artistry transforms Cocoa Pulse™ into something that feels alive. It becomes a rhythm within the fragrance—a warm pulse that moves, vibrates, and shapes its character.
Jordi Fernández: Redefining Gourmandise for Lattafa
For Jordi Fernández, perfumery is the art of translating emotion into scent. When Lattafa asked him to create a new olfactive signature, he saw an opportunity to push gourmandise into unexplored territory.
He wanted to bring a new edge to the category: a gourmandise that is addictive and sensual, textured and powerful—a true spicy gourmand. Something never done before, yet unmistakably Lattafa. His creative process begins with sensations and textures. He listens to the emotional rhythm of each ingredient, allowing instinct to guide form. In Cocoa Pulse™, he found harmony between comfort and thrill.
“I wanted to create a gourmand note that melts on the skin like chocolate, but also vibrates with spice,” he shares. “A duality that feels intimate
and bold, modern, but deeply rooted in Lattafa’s identity.”
Under his direction, Cocoa Pulse™ became much more than an ingredient. It became the emotional core of a new olfactive language for Lattafa: indulgent, warm, and irresistibly addictive, yet sharpened with a spicy, contemporary twist.
Lattafa’s Future Olfactive Signature
Cocoa Pulse™ marks the beginning of a new chapter for Lattafa. Conceived as the brand’s future olfactive signature, it will shape the next generation of creations, starting with Musamam Black Intense and Eternal Vanille. These upcoming launches will introduce the world to this distinctive pulse, allowing consumers to experience its addictive warmth, spicy depth, and textured elegance.
With Cocoa Pulse™, Lattafa unveils not just an ingredient but a statement of identity, an exclusive signature that melts, vibrates, and captivates. A new pulse designed to define the future of Lattafa fragrances.
