Observed by Mahdi Zahreddine, Managing Director of Düllberg Konzentra Middle East during his recent visit to the Esxence exhibition in Milan and Paris Perfume Week in Paris.
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The year 2025 marks a bold new chapter in perfumery, highlighting several key trends dominating the contemporary olfactory landscape. These include the explosive popularity of exotic fruity accords, the sophistication of complex gourmand fragrances, the renewed fascination with amber as a modern alternative to oud and the trend towards highly concentrated fragrance extracts.
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