Coty Beauty introduces the latest fragrance in the GUESS Parfums portfolio: GUESS Dare.
GUESS Dare is bold and spirited with green and fruity floral fragrance. “The GUESS Girl is sexy and adventurous, which is the essence of the brand and the inspiration behind our newest fragrance, GUESS Dare,” says Paul Marciano, GUESS CEO and Creative Director. “We believe this scent will inspire girls everywhere to take risks, live freely and continue to challenge the norm.”
Dare to get adventurous
Perfumer Bruno Jovanovic of IFF says, “GUESS Dare is a perfect fit for millennials who have a similar spirit and mindset of the teens growing up in the 70s,” says Jovanovic. “The untamed wildness of Thelma and Louise’s fearless road trip provided a guide map for the adventurous GUESS Dare Girl, who uses her radiant femininity to break free.”
The vibrancy of the scent is apparent with juicy top notes of crisp kumquat, shimmering Pear Blossom, and fresh lime flower. Living Palm Springs cactus flower, a bright green, dry floral originating in the West Indies, anchors the heart of the fragrance with subtle, dry, woody undertones evoking youthful spirits and wild adventures. Middle notes include seductive jasmine and feminine wild rose. Finally, it reaches an enticing finish with lingering blonde woods, primal musk, and Living Key West coconut palm, a creamy, floral, watery green native to South Florida that dries down to cast a radiant light over the fragrance.
Top notes: Kumquat, pear blossom, lime flower
Heart notes: Living Palm Springs cactus flower, jasmine, wild rose
Base notes: Blonde woods, Living Key West coconut palm, musk
Packs a punch
Designed by Lance McGregor, the GUESS Dare packaging features a feminine pink bottle, displaying shapely curves synonymous with the GUESS Girl. The sides of the delicate bottle are celebrated with edgy facets to symbolise the alluring contradiction of girliness and edginess. A sexy rose gold chain featuring the GUESS logo rests around the bottle’s neck, while the iconic GUESS triangle is featured on the top of the rose-gold cap. Within the bottle, the peachy-apricot juice is displayed, beautifully complementing the metallic rose gold tone.
The prominence of denim for GUESS both past and present is displayed in the faded denim carton marked with rose gold studs, which embodies the brand and showcases the GUESS signature look.
The GUESS Dare fragrances come in 50ml and 100ml eau de toilette bottles.
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