Idôle L’Intense by Lancome
Idôle L'Intense by Lancome is a Chypre Floral fragrance for women. This fragrance was created by Shyamala Maisondieu, Adriana Medina-Baez and Nadege le Garlantezec.
The Flacon
The bottle is designed by Chafik Gasmi. The Idôle bottle represents boldness and curiosity to shape a different future – together. With sides that are just 15mm thick, it is the world’s thinnest bottle to date. Combining extraordinary technical skill with a visionary approach to design, it is as instantly recognizable as the fragrance inside. Incredibly light and always travel-friendly, it has been created to serve as a constant reminder of women’s endless possibilities, as they dream still bigger and achieve yet more.
The Ad Campaign
In the new Idôle L’Intense campaign, Zendaya stands defiant, a glimmering bottle of Idôle l’Intense in her hand, celebrating the power of women and their ability to grow successfully together. Zendaya depicts a woman who builds on her own success, using it as a catalyst to unite and inspire the women around her.
When passing the blazing torch from woman to woman, the result is an unstoppable, self-regenerating force for good. A shining bottle of Idôle l’Intense is held up to the sky in celebration of the message: Together we can, together we will.
