Chloé Signature Line Continues

Chloé’s new fragrance fleur de parfum is a new olfactory story that highlights the flower’s heart, the source of its richest and softest scent…

In 2008, Chloé imagined a unique rose, luminous and fresh, full of grace and it instantly became the Maison’s olfactory signature. And this year, a new variation on this iconic rose graces Chloé’s garden: Chloé fleur de parfum. It tells a completely new olfactory story and highlights the flower’s heart, the source of its richest and softest scent. Chloé fleur de parfum is a pure concentrate of skin-deep sensuality.


Master perfumers Michel Almairac and Mylène Alran artfully combined to create this exclusive fragrance. The fundamental note comes from the rose heart which surprisingly unfolds slightly tangy inflexions that recall the scent of raspberry. The top of verbena flower adds a fresh and luminous verdant dimension that sublimates the luxurious rose heart while retaining an absolute delicacy. The heart of cherry blossom diffuses milky almond notes, filled with sweetness that brings a roundness to the composition. A subtle combination of elegance and sensuality, the new fleur de parfum feels like the touch of soft silk on bare skin.

fleur de parfum remains faithful to the iconic bottle of the Chloé signature line, the ivory beige perfume is tinged with a touch of pink. Since fall 2015, actress and model Dree Hemingway has been the face of Chloé’s fragrances. For the new fleur de parfum, she was shot by Inez and Vinoodh – their striking black-and-white photograph is a perfect embodiment of the Chloé spirit!

Available in 75 ml, at retail price AED 495

Current Issue

Sign Up

Join Our Newsletter