Ten Years Of An Icon: Eau de Parfum Chloé!

Ten years since the iconic fragrance from Chloé came into existence. In the year, 2008, Eau de Parfum Chloé was born…

What if a fragrance could capture the full spirit of Chloé? Its effortless, sophisticated style. Its natural, spontaneous view of femininity.

Thus, in 2008, Eau de Parfum Chloé was born.

This first fragrance was based on the eternal feminine element of French perfumery: the rose. But a reinvented, revisited rose. A rose to rediscover.

The signature fragrance of Chloé, this special rose has continued to reveal new facets with each new, alluring variation.

Today, the renowned fashion house celebrates the tenth anniversary of its most iconic fragrance, which has become a reference in the world of fragrance. A distillation of elegance and freshness. The essence of the Chloé style.


Timeless design and precious accents: revealed for the launch of the first Chloé Eau de Parfum, the line’s emblematic bottle embodies the style of the fashion house.

Its allure is streamlined. The geometric cube is softened by an oval stopper and romantic grooves that evoke the Fortuny pleats so emblematic of the Chloé style.

It features a silver-plated metal plaque crafted by an artisan, an unusual addition to a perfume bottle. Around the neck of the bottle is a grosgrain ribbon in a pastel shade that coordinates with the hue of each fragrance. The ribbon is woven using a couture technique: it takes an hour to produce just 24 metres.

Each bow is hand-tied, bringing a refined touch to this neoclassical bottle.


Anja Rubik, Clémence Poésy, Chloë Sevigny, Camille Rowe-Pourcheresse, Suvi Koponen, Dree Hemingway… These women have all incarnated femininity according to Chloé, captured by great names in photography such as Inez & Vinoodh and Camilla Akrans. The genuine grace of a naturally chic perfume.

Because the Chloé spirit is an attitude. These muses have expressed that special spirit – natural, bold, sensuous and cheeky – throughout the years.

Each one has her own beauty: undeniable and always unique.

Each one has her own attitude, breaking free of clichés.

Anja Rubik, Chloë Sevigny and Clémence Poésy collectively expressed the multiple facets of the Chloé woman for the launch of the first Eau de Parfum. Shot in black and white by Inez & Vinoodh – in the tradition of the photo studio – they were the first muses of the Chloé portrait gallery. The series of images spontaneously reveals their beauty and personalities. Disarmingly natural moments captured on film with a modern, streamlined style.


Absolu de Parfum 50ML – AED400

Absolu de Parfum 75ML – AED 520

Signature EDP 50ML – AED390

Signture EDP 75ML – AED495