Calvin Klein’s selection of actor Richard Madden for its new Defy fragrance is definitely a great choice. Announced Thursday, July 1, the former Game of Thrones star will be forevermore linked with the scent, which follows a long company (and industry) tradition to personify their fragrances.
The 35-year-old Scottish actor, who previously played Robb Stark in HBO’s GoT and agent John Reid in the Elton John biopic Rocketman, joins some truly rarified air as a CK fragrance face. The company has a long history of tapping some of Hollywood’s most in-demand men for its campaigns, and past spokesmen include Ed Burns (Eternity, 2014), Jake Gyllenhaal (Eternity, 2017), Charlie Hunnam (Reveal), Alexander Skarsgård (Encounter Fresh), and Jamie Dornan (Free), among many others.
Beyond its fragrances, the company has come up with some truly iconic ads featuring men across generations wearing its clothing and underwear, including Mark Wahlberg in its boxers and Justin Bieber’s blatant plagiarism of the Wahlberg concept, just to name a few.
“It’s been an exciting opportunity to partner with Calvin Klein on this new launch for Calvin Klein Fragrances,” Madden said in a release. “Making the Calvin Klein Defy campaign was an amazing experience; I’m excited about this partnership and our work together.”