Cartier presents the Les Collections de Parfums
So many roses in perfume, but where is the daring? So many stories with rose water. Mathilde Laurent, Cartier’s perfumer, hates the archetype of the rose — an emblem of femininity withered before it blooms — and desires to give it back its true nature.
Avant-garde, she communicates its freedom in three acts. Cartier roses are neither meek nor submissive, they show their thorns with pride and dare to do anything! Three perfumes, three strokes of rose take over the Maison’s High Perfumery:
So, let us discover the rose… and above all, not cut it, so that it stays fresh, raw, lively, wild, acidic and daring. May it never wither.
