Abdulla Ajmal, GM of Ajmal Perfumes talks about the ability of international brands to handle oudh as an ingredient
There are a lot of international brands that use oudh merely as a marketing tool to define the Arab mystique or the Arabic qualities that the perfume may possess in order to define the fragrance preference of the region. However, when it comes to local players like Ajmal, the way in which oudh is used also defines the type of fragrance.
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