For this year at Beautyworld Middle East 2023, Technicoflor unveiled their innovative concept, CarniFlor, a captivating exploration into the world of carnivorous flowers. This enchanting approach to fragrance creation marks a new chapter for the brand, introducing a collection where 10 talented perfumers meticulously crafted scents inspired by various carnivorous blooms.
In addition to the CarniFlor collection, Technicoflor introduces the Flor-Index, a groundbreaking sustainability concept. In a world where environmental consciousness is a priority, Technicoflor recognizes the need for transparency and responsibility in the beauty industry. The Flor-Index serves as a tool to assess the impact of fragrance formulas on the environment and health. This initiative aligns with the growing demand for eco-friendly products, particularly in the European market.
Technicoflor’s commitment to sustainability extends further with the creation of 100% natural fragrances. Embracing natural ingredients has become a cornerstone of their approach, resonating with consumers who prioritize clean and green beauty options. This shift reflects the brand’s dedication to environmental responsibility and health-conscious choices.
During Beautyworld Middle East, Technicoflor highlighted the increasing use of ingredients like rose, cherry, and pistachio in their formulations. Perfumers at Technicoflor have found joy and inspiration in working with these natural elements, contributing to the brand’s commitment to delivering delightful fragrances while remaining true to their sustainability ethos.
As the fragrance industry continues to evolve, Technicoflor stands at the forefront, ushering in a new era with the CarniFlor collection and the Flor-Index sustainability concept. The brand’s dedication to innovation, transparency, and natural ingredients positions them as a trailblazer in the fragrance landscape. Beauty enthusiasts can now indulge in captivating scents inspired by carnivorous flowers, all while supporting a brand that champions environmental consciousness and ethical practices.
Add Comment