CPL Aromas, the world’s leading fragrance-only fragrance house, partnered with Revalue to host an unforgettable multi-sensory evening at Atelier 14 in Dubai. The event, Hyperdose, united fragrance, art, and immersive design in a unique celebration of emotions and creativity, showcasing CPL Aromas’ bold vision for the future of fragrance and art. CPL Aromas, known for crafting cutting-edge fragrances since 1971, brought its much-anticipated Hyperdose event to Dubai, following a successful exhibition in London.
This year’s Hyperdose was a truly special event, taking attendees on a journey through the intersection of fragrance and visual artistry. The Dubai edition featured an exclusive collaboration with Middle Eastern artists from Lebanon, Palestine, and Egypt, creating a rich tapestry of olfactive and visual experiences. The evening unfolded within Atelier 14, a venue that allowed every sense to be fully engaged.
Attendees were enveloped in CPL Aromas’ fine fragrances while being surrounded by evocative artworks, creating an inspiring dialogue between sight and smell. Fragrance and art, both mediums of emotional expression and storytelling, came together to inspire resilience, reflection, and deeper connections. At the core of Hyperdose Dubai was a simple yet profound theme: the ability of scent and art to evoke memories and emotions.
Each fragrance in the event was paired with visual works, adding layers of meaning to both. As guests explored the room, they encountered not only olfactive notes that enveloped their senses but also soulful conversations sparked by the paintings and installations.
This multisensory event was more than an evening of luxury – it was a fusion of two artistic worlds that enrich our everyday lives. In a time when connection and emotion matter more than ever, Hyperdose Dubai gave us a moment to reflect, engage, and look towards a future where art and fragrance build resilience and hope. The exhibition will now continue its journey across other CPL Aromas global divisions, sharing this one-of-a-kind sensory experience with fragrance and art lovers around the world.
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