Burberry has unveiled its latest fragrance, Goddess, presented in a refillable bottle. The campaign for this eco-friendly perfume features Emma Mackey, renowned for her role in “Barbie” and also serving as Burberry’s beauty ambassador. The campaign was brilliantly captured by Mario Sorrenti.
This bold step towards environmental responsibility is seen as a significant achievement not only for Burberry but also for Coty, the company manufacturing the fragrance under license. Caroline Andreotti, Coty’s chief commercial officer, prestige, expressed the refillable bottle as an “important milestone” for both brands.
Describing the fragrance itself, Burberry introduces it as a “gourmand aromatic fragrance,” dominated by a delightful trio of vanilla notes. The combination promises to be a luxurious and enticing scent that will surely captivate perfume enthusiasts worldwide.
By combining the allure of a captivating fragrance and the commitment to sustainability through the refillable bottle, Burberry aims to make a positive impact on the environment and inspire others to follow suit. This marks a remarkable stride in the luxury industry’s journey toward a greener and more sustainable future.
Add Comment