Christopher Sabater, Managing Director of Technicoflor, shared the success of their presence at Beautyworld Middle East, emphasising the strong connections made with key customers from the Middle East and Africa.
“This year, we’ve seen excellent engagement with our primary regional customers, and the feedback on our new concepts has been overwhelmingly positive,” said Sabater.
Technicoflor unveiled their latest concept, ‘Artopia’, which is the result of a creative collaboration with local digital artist Gigi. “The concept brings together fragrance and digital artistry,” he explained.
The collaboration produced six unique art pieces that complement the fragrances, offering visitors an immersive experience blending scent and digital visuals.
Sabater highlighted how Beautyworld Middle East provided an ideal platform to showcase their innovative approaches and strengthen relationships in the global fragrance market.
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