Chiara Micol Buongiorno, Global Fine Fragrance Marketing Director at Eurofragrance, expressed excitement about their participation at Beautyworld Middle East this year, marking it as a significant milestone for the brand.
“This year is particularly special as we’re doing something completely different,” said Buongiorno. “Our booth is more spacious and open, and we’re presenting a unique festival born from a co-creation between our perfumer and an artist.”
Eurofragrance has incorporated a multisensory experience at their stand, combining fragrance and sound:
“Visitors can smell the fragrances while listening to corresponding soundtracks through headsets, creating a harmonious blend of sensory profiles,” she explained.
Highlighting their commitment to sustainability, Buongiorno unveiled a major launch:
“This year, we’re proud to introduce ‘Euphorion’, our first launch focused on sustainability, which lies at the very core of our business.”
Buongiorno emphasised the importance of Beautyworld Middle East as a platform to showcase Eurofragrance’s innovative and creative approach, reaffirming the brand’s position as a pioneer in the fragrance industry.
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