Bülent Konca, Vice President of Sales & Marketing at MG International Fragrance Company, highlighted the growing prominence of Beautyworld Middle East and the shift in consumer preferences within the fragrance industry.
“The exhibition is growing year by year,” Konca observed. “Consumers are increasingly seeking unique creations, not just following commercial market trends. They want innovative models, labels and fragrances, which is why MG International is here.”
Based in Turkey, MG International specialises in crafting diverse fragrance formulations tailored for the cosmetic industry. Konca shared the company’s dedication to collaboration and creativity:
“We work closely with designers, such as Les Benjamins Fashion Designer Brand, to develop unique creations that combine artistry and innovation.”
Dubai’s position as a global hub for trends and product launches was another focal point:
“For visitors, Dubai remains a key destination to explore new trends and groundbreaking launches that resonate worldwide. That’s why Beautyworld Middle East is such an important exhibition for the industry.”
Konca emphasised MG International’s commitment to leading the fragrance market with bold, innovative solutions while contributing to the dynamic evolution of the industry.
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