Brunello Cucinelli Introduces Fragrances

The Italian company partnered with EuroItalia for its first foray into beauty is launching a scent for women and one for men fronted by Arizona Muse and James Turlington, respectively.

The Italian brand partnered with fragrance manufacturer EuroItalia on the project. Inspired by the company’s roots and the land of Umbria, the fragrances were created by Firmenich master perfumers Daphne Bugey and Olivier Cresp. 

“I wanted to create a contemporary and timeless fragrance because it’s the first one for men for the brand,” echoed Cresp. Inspired by the rows of cypresses seen at the brand’s headquarters in Solomeo, Italy, the nose decided to make the tree his starting point for the men’s perfume.

In the juice, the essence of cypress is balanced by spicy juniper as well as bergamot, lemon, ginger, and black pepper, among others.

Coming in a classic glass bottle with aluminum details and boasting a smooth surface for women and a chiseled one reminiscent of old-school colonies for men.

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