Pernod Ricard, the French wine and spirits leader, has ventured into a new world of corporate branding by crafting its own signature scent, Les Embruns, to permeate its offices worldwide
Developed in collaboration with Magali Fleurquin-Bonnard of Rose et Marius, the fragrance embodies the essence of Embriez Island in the south of France, a cherished retreat for Pernod Ricard’s top executives.
Evoking the Mediterranean coast with notes of green fig, thyme, and absinthe, Les Embruns aims to foster a shared olfactory experience among the company’s 18,300 employees. This initiative reflects Pernod Ricard’s commitment to sustainability and cultural cohesion, aligning with its core values of conviviality and innovation.
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