AJ Arabia Launches Widian

AJ Arabia, the luxury perfume house based in Abu Dhabi, introduced its new brand name and logo, Widian

The rebranding of Aj Arabia to Widian taking place in January 2016 represents the brand growth and vision towards a successful future. Since its launch in 2014, AJ Arabia, a luxury perfume house based in Abu Dhabi, is recognised as the luxury brand with an international vision. The fragrance house specialises in blending oriental scents of Arabia with flowery and fruity aromas from around the world. Today, AJ Arabia distributes at a total of 16 countries worldwide and can regionally be found at several luxury outlets including Harvey Nichols, Galleries Lafayette, House of Fraser, Tryano and Emirates Palace to name a few.

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While the brand name and logo have changed, its values and identity remain the same. The logo of Widian by AJ Arabia is inspired by the golden sands of the desert. The name Widian, meaning valleys in the Arabic language, was chosen in reference to the desert valleys of Liwa and the green valleys of Al Ain. These are important landmarks that are considered to be the heart of the nation, thus inspiring the evolution of AJ Arabia to Widian.

Widian by AJ Arabia fragrances are a combination of the finest French perfumery and the richness of Arabian Heritage. It is the portrayal of contemporary and modern Arabian spirit, with a strong link to tradition.