DOWNTOWN Calvin Klein,the new fragrance for her
DOWNTOWN Calvin Klein balances feminine woods and a soft, floral scent to create a confident, modern fragrance with a unique signature and an unexpected edge.
The DOWNTOWN Calvin Klein fragrance opens with bright top notes of Italian cedrat, bergamot and Tunisian neroli. For the middle notes, a contrast of pink peppercorn dusted over violet leaf and gardenia petals enhances the feminine sophistication. a dry down of Texan cedarwood with touches of incense, vetiver and warm velvet musks leaves an unmistakable, confident and sensual attitude.
top: Italian cedrat, bergamot, Tunisian neroli, green pear, watery plum
mid: pink peppercorn, violet leaf, gardenia petals
dry: Texan cedarwood, incense, vetiver, velvet musks
Bottle & packaging
DOWNTOWN Calvin Klein features a light pink bottle with a natural curve that is simple and feminine. A striking silver cap with a unique hollow design and bright fuchsia accent adds an electrifying, modern edge.
The design concept is carried through to the outer packaging with a Mylar fuchsia carton that represents a strong femininity. A circular texture inspired by the cap conveys the individuality and uniqueness of the DOWNTOWN Calvin Klein woman.
The DOWNTOWN Calvin Klein line will be available globally beginning July 2013.