Alive by Hugo Boss

Alive is the new woody fruity fragrance for women by Hugo Boss. What makes you feel ALIVE? Every woman has her own answer. Each girl has her own answer to this question. BOSS ALIVE, filled with the spirit of adventure, inspires every girl to seek her own path and enjoy life. This is a fragrance for a modern and confident girl.

Inspired by living life to the fullest and finding your own way, BOSS ALIVE empowers women on their path to success.

Contemporary and confident, blending soft and bold notes, the BOSS ALIVE fragrance leaves a trail of positive energy. Sparkling apple and plum top notes exude optimism, while a powerful floral heart of jasmine sambac reveals radiant femininity. The contrasting base fuses woody notes with magnetic vanilla absolute, bringing comfort and confidence. The nose behind the fragrance is Annick Menardo.

A golden ornament surrounds the glass bottle like a piece of jewellery, while the nude pink juice captures the light, reflecting the aspirational, life-affirming nature of ALIVE.

Top Notes
Apple, Blackcurrant, Cinnamon, Plum, Vanilla
Heart Notes
Jasmine, Thyme
Base Notes
Cedarwood, Olivewood, Sandalwood
Common Notes


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