Journey By Amouage is a trip down the mysteries of life
“We are an international, luxury fragrance brand, with long lasting and innovative fragrances that pay tribute to the art of fine perfume making. Our fragrances sing and tell a different story with creative integrity.” With these words, David Crickmore, CEO of Amouage rightly describes Amouage.
The Brand
Arresting and alluring, the various collections of Amouage are synonymous with a lifestyle sought by only the most discerning patrons. The brand appeals to sophisticated, confident and well-travelled consumers who are not afraid to stand out from the crowd by wearing something really special and innovative and to those who seek, and appreciate superior quality.
The brand is devoted to creating finely blended perfumes using only the highest quality and rarest ingredients sourced from around the world, bringing a true artistry to the perfumes. In recent years, Amouage has extended its product offer to include Bath, Home and Leather Goods, all of which reflect innovation, attention to detail and luxury.
The People
So what is it that makes Amouage perfumes different? Well, look no further than David Crickmore and Christopher Chong.
Led by CEO, David Crickmore, Amouage adopts an inventive approach to all its creations. Along with Creative Director, Christopher Chong, they have together reinvented the brand to make it appeal to today’s international consumers.
Amouage perfumes are developed according to Christopher Chong’s inspirational brief and created by world-recognised perfumers in Paris, Grasse, Geneva and New York. The perfumers, with whom Chong chooses to work, have an intimate understanding of how to interpret his inspirational designs.
Christopher always looks for the unusual or different in his creations, even though they may fit into an established perfume genre. Florals are multi faceted, especially in the base notes; spices and woods are used in curious juxtapositions; and rare ingredients are often used in the heart and base notes for a diverse angle.
The Fragrances
Amouage’s mainline fragrance portfolio comprises 28 fragrances. The brand has introduced a new stratum of creativity in the Library Collection, which comprises of eight fragrances, each one a numbered Opus. The collection was formed to celebrate the unexpected and to express the mastery within perfume creation.
“Perfumes are ethereal instruments that open our minds to remnants of an experience and there lies the magic,” says Chong. “All the fragrances in this Collection pay tribute to the artistry of fine perfume making and are inspired by the knowledge and experience drawn from the art of living.”
The latest release from Amouage is Journey. In the opening monologue of the second cycle of the Amouage narrative, ‘Journey’ for man and woman, Creative Director Christopher Chong pieces together remnants of his personal odyssey and metamorphoses through life. Inspired by a love of Shanghai Deco and a passion for Chinese cinema, particularly Film Noir, Chong pays homage to his heritage in his latest creations.
And Beyond…
Amouage’s Bath and Body Collection includes soaps, hand creams, shower gels, body creams and body lotions across all the main line fragrances for men and for women.
A Home Collection of candles and parfums d’ambience has also been developed to fragrance the home and the surroundings. As well as a specific Home Collection, many of the mainline fragrances include a corresponding candle to complement the collection.
An exclusive collection of Leather Goods has recently been added to the brand offer and has proved a great success, across a number of designs from wallets and travel bags.
Here’s what Amouage has to offer from its wide range of fragrances
GOLD
More than three decades since its debut, the original Amouage classic, ‘Gold’, continues to be an iconic and highly-acclaimed fragrance which reflects the wonderful heritage and tradition of perfumery. ‘Gold’ is artistically crafted using only the highest quality and rarest ingredients sourced from around the world, and is reminiscent of the great couture fragrances of the 1930s.
JUBILATION
In celebration of its 25th Anniversary, Amouage introduced two commemorative fragrances, Jubilation 25 for Woman and Jubilation XXV for Man. The desire was to create a pair of fragrances that harked back to the 1930s and 1940s, the era of ‘real’ perfume, a time when many truly great classic fragrances were created by the master noses of the day.
OPUS
Like any great tome of work or composition, each fragrance is named Opus followed by a Roman numeral. Slated to become modern classics, the Collection begins with an odyssey – each revealing the many facets of a discovery.
Amouage’s eighth volume in the Library Collection, Opus VIII, is an evocative exploration of the subconscious dialogue between illusion and reality. The fragrance is masterfully composed to linger amongst the parallels of truth and perception.
Jasmine sambac from India serenely fuses with Ylang Ylang from the Comoros and Orange Flower from Morocco to reveal a golden aura in the top notes. Saffron, ginger and incense smoke in the contradictory heart conjures an abstract and intriguing profundity. A surreal wave of luxury passes through the structure of the fragrance with the dark intensity of benzoin, balsam, bay and vetiver.
JOURNEY
With dark and sinful tobacco, Journey for Man dangerously voyages into the unknown and reveals a chiaroscuro of luminosity and intrigue. Opening with spicy sichuan pepper amalgamated with rich bergamot, green cardamom and intense neroli bigarade, the fragrance paves the way to a heart defined by a darker facet, structured around the prevailing tones of juniper berries and incense. Pure geraniol enhances the notes with dry, sweet rose and smoky tobacco leaves, accentuating the fragrance’s mysticism. Illuminating the uncertainty of a journey are masculine tones of ambrox, indian cypriol and tonka bean abstract.
While Journey for Man takes an intrepid leap into the unknown, Journey for Woman is a quiet, observing traveller that first lays out a path and opens with a melded composition of magical osmanthus, apricot, jasmine tea, nutmeg and cardamom. The heart radiates with a floral accord of Indian jasmine sambac abstract, freesia and mimosa, highlighted by honey from Provence and dry cedar wood. An unforgettable encounter is evoked in the base with radiant saffron from Iran and pipe tobacco blended with daring undertones of leather, vanilla, cypriol and musks.
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